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Alliance seeks to improve ease of tourism, generate revenue

Scenic Seven CascadesBy SARAH BRADBURY

sarah@southwesttimes.com

The New River Valley Scenic Seven, a new initiative by The New River Valley Economic Development Alliance, was announced at their quarterly investor meeting Friday, March 28 at Radford University Corporate Park.

The initiative was announced in hopes of sharing the “hidden treasures found throughout the region,” according to Aric Bopp, executive director of the New River Valley Economic Development Alliance.

“We wanted to develop a tool to help facilitate the exposure of the entire region to residents and visitors alike not just one or two communities,” said Bopp.  “While we are sure there can be great debate about what or where we should have included, we tried our best to select seven special places around the New River Valley that will give participants a real opportunity to see and experience the entire region.”

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