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PSK 107 now NASH FM 107.1

By SARAH BRADBURY

sarah@southwesttimes.com

 

BLACKSBURG – Cumulus announced the launch yesterday of NASH FM 107.1 marking Cumulus Country entrance into the New River Valley joining the growing list of NASH-branded country stations. According to a press release sent out by Scott Stevens of Cumulus NRV, “Cumulus will eventually have more than 60 owned-and-operated country stations operating under the NASH brand.”

One of the changes local listeners will notice will be the absence of Stevens’ Country Morning Show. Local listeners were treated to a farewell show today. Stevens will still be with Cumulus networks, said Cindy Rollison, vice president and market manager for Cumulus. Rollison explains that the station is simply rebranding. The new morning program, America’s Morning Show hosted by Blair Garner, a Grammy award winning host and his cohosts will be musicians Terri Clark and Chuck Wicks, takes to the airwaves Monday morning.

According to the release, xclusive programming content including “Kickin’ It with Kix” hosted by Kix Brooks, “NASH Nights Live” with Shawn Parr and “American Country Countdown” are featured on stations “Powered by NASH.”

“Cumulus launched the NASH entertainment brand, based on the country music lifestyle, in January 2013 with the flagship NASH FM 94.7 in New York City,” according to Stevens’ release. “In addition to country radio stations, the NASH brand will include a NASH magazine, concerts/events, online content and television programming.”

4 Responses to PSK 107 now NASH FM 107.1

  1. Will

    February 7, 2014 at 4:02 pm

    The NASH brand? Great, more cookie-cutter radio. There’s a reason for the industry saying: “Canned like Cumulus.”

    • burman

      February 9, 2014 at 9:38 am

      You are exactly right. There will be no local radio. It will be canned. Just a way to explain they are cutting back. Same morning show that will be played all over the country, like they said, 60 stations and counting. One size fits all. That doesn’t work well, never has. Just ask bamacare people. PSK had been around for years. Sure Stevens is staying, he has no where to go. Just the way its going in this country today I guess.

  2. Ned

    February 9, 2014 at 9:08 pm

    Agreed! Sad day for local radio. I’m guessing NASH is Chinese owned…

  3. Daniel

    February 17, 2014 at 9:33 am

    What is the Newport jokester gonna do every morning now?