By SARAH BRADBURY
BLACKSBURG – Cumulus announced the launch yesterday of NASH FM 107.1 marking Cumulus Country entrance into the New River Valley joining the growing list of NASH-branded country stations. According to a press release sent out by Scott Stevens of Cumulus NRV, “Cumulus will eventually have more than 60 owned-and-operated country stations operating under the NASH brand.”
One of the changes local listeners will notice will be the absence of Stevens’ Country Morning Show. Local listeners were treated to a farewell show today. Stevens will still be with Cumulus networks, said Cindy Rollison, vice president and market manager for Cumulus. Rollison explains that the station is simply rebranding. The new morning program, America’s Morning Show hosted by Blair Garner, a Grammy award winning host and his cohosts will be musicians Terri Clark and Chuck Wicks, takes to the airwaves Monday morning.
According to the release, xclusive programming content including “Kickin’ It with Kix” hosted by Kix Brooks, “NASH Nights Live” with Shawn Parr and “American Country Countdown” are featured on stations “Powered by NASH.”
“Cumulus launched the NASH entertainment brand, based on the country music lifestyle, in January 2013 with the flagship NASH FM 94.7 in New York City,” according to Stevens’ release. “In addition to country radio stations, the NASH brand will include a NASH magazine, concerts/events, online content and television programming.”