By SARAH BRADBURY
Beans and Rice Inc. Micro Solutions Program sponsors “Roots,” a comprehensive series of business development trainings that help entrepreneurs grow customer bases, cultivate products and services, and yield profits. Classes are offered in such areas as understanding market needs and planning, cash flow, and operating for success.
Micro Solutions provides one-on-one business counseling to its clients. Micro enterprise specialists help clients prepare a business plan, and coach in business operations. These sessions provide a business owner with expertise in real-world business issues.
Facebook, Twitter, Pinterest and other social media platforms all play a major role in many peoples’ lives. New generations of consumers respond most to advertising campaigns that use their favorite media, because they seek a personalized shopping experience. How the business owner presents their product or service determines the shopping patterns of their target audience.
Businesses benefit from knowing their customer base and what they are looking for out of a shopping experience, and also from keeping up with the changing shopping patterns of their consumers, and their use of social media to inform their buying decisions. A Main Street shop, service, or home-based business can gain the tools to create a sound digital marketing plan in order to better serve their consumers at this workshop.
Strategies, design and implementation of a customized marketing campaign for online business presence will be the focus of this workshop. The use of social media platforms to deliver personalized recommendations for customers will be explored.
This workshop is designed to give people the tools and information necessary to put an efficient marketing campaign into action, with respect to new customers, and those with changing shopping patterns.
This event will be held at Beans & Rice, Inc. 246 N. Washington Ave Suite B, Pulaski, Saturday, Sept. 14, 21, and 28 from 10 a.m. to noon. Instructor Salvador Barajas will be teaching the classes. The cost of the classes is $10 per class or $25 for the three-part series. To register visit www.beansandrice.eventbrite.com, or Call Yolanda Hunter at 980-4111.