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Southwest Times ramps up local news coverage

Things are looking up at The Southwest Times and for readers of this 5-day daily newspaper serving the New River Valley. “We’re investing in our community and increasing our news staff,” said Jim Perry, publisher and editor of the local newspaper.
Essentially, the changes announced today will add a news editor, sports editor and include re-organization of the advertising and circulation departments. “I feel that it is time to be pro-active and make needed changes now rather than wait for a sluggish economy to further improve before acting,” Perry said.
Perry announced the hiring of 25-year news veteran Roger Ballas to serve as News Editor for The Southwest Times and the Town & Country weekly publication. Ballas is a native of Cleveland, Ohio, and has served as editor of both small and large newspapers in Virginia, Alabama and Florida.
“When I met Roger in 1995, he was employed at the Tampa (Fla.) Tribune. His heart was in community journalism and he was ready to leave the 200,000 plus circulation metro Florida daily to lead some smaller publications that I had in Florida. This is the prefect time to bring Roger here to improve our news operations,” Perry said.
“The Southwest Times has a long, rich history of serving its readers. Jim and I are on the same page when it comes to our vision of what community journalism should be,” Ballas said. “We have a solid staff in place and our loyal readers deserve the best local newspaper in Virginia — if not the entire country. That’s our goal every day, with every edition that hits the streets.”
In addition, Jeremy Norman will serve as sports editor and special projects manager for the newspaper.
Perry also noted that The Southwest Times circulation has grown in the last six-months despite the recession. “I’m grateful for our loyal readership base here in Pulaski County,” Perry said. “Our circulation numbers have continued to improve in an economy where many newspapers are struggling to survive.”
The advertising department has also been re-vamped to better serve our customers. The newspaper has rolled out new plans to allow advertisers to be more involved in the newspaper. Just like the web is inter-active, we want this newspaper to provide a means of communication between the reader and advertiser. “We have new cost-effective programs for our regular advertisers that will save them money,” Perry added.

“We aren’t trying to reinvent the wheel,” Perry said. “The Southwest Times has always been a solid community newspaper. Our focus is to better serve our readers and our advertisers with a package that is affordable, interesting, well designed and is jam packed with local content,” he said. “We want to bring back the subscribers who may have dropped off through the years and show them what they’ve been missing.”

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Southwest Times ramps up local news coverage

Things are looking up at The Southwest Times and for readers of this 5-day daily newspaper serving the New River Valley. “We’re investing in our community and increasing our news staff,” said Jim Perry, publisher and editor of the local newspaper.
Essentially, the changes announced today will add a news editor, sports editor and include re-organization of the advertising and circulation departments. “I feel that it is time to be pro-active and make needed changes now rather than wait for a sluggish economy to further improve before acting,” Perry said.
Perry announced the hiring of 25-year news veteran Roger Ballas to serve as News Editor for The Southwest Times and the Town & Country weekly publication. Ballas is a native of Cleveland, Ohio, and has served as editor of both small and large newspapers in Virginia, Alabama and Florida.
“When I met Roger in 1995, he was employed at the Tampa (Fla.) Tribune. His heart was in community journalism and he was ready to leave the 200,000 plus circulation metro Florida daily to lead some smaller publications that I had in Florida. This is the prefect time to bring Roger here to improve our news operations,” Perry said.
“The Southwest Times has a long, rich history of serving its readers. Jim and I are on the same page when it comes to our vision of what community journalism should be,” Ballas said. “We have a solid staff in place and our loyal readers deserve the best local newspaper in Virginia — if not the entire country. That’s our goal every day, with every edition that hits the streets.”
In addition, Jeremy Norman will serve as sports editor and special projects manager for the newspaper.
Perry also noted that The Southwest Times circulation has grown in the last six-months despite the recession. “I’m grateful for our loyal readership base here in Pulaski County,” Perry said. “Our circulation numbers have continued to improve in an economy where many newspapers are struggling to survive.”
The advertising department has also been re-vamped to better serve our customers. The newspaper has rolled out new plans to allow advertisers to be more involved in the newspaper. Just like the web is inter-active, we want this newspaper to provide a means of communication between the reader and advertiser. “We have new cost-effective programs for our regular advertisers that will save them money,” Perry added.

“We aren’t trying to reinvent the wheel,” Perry said. “The Southwest Times has always been a solid community newspaper. Our focus is to better serve our readers and our advertisers with a package that is affordable, interesting, well designed and is jam packed with local content,” he said. “We want to bring back the subscribers who may have dropped off through the years and show them what they’ve been missing.”

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